In November 2010 we had the priviledge of working with Timmons & Company on a rebranding project for Calvary Baptist Seminary in Lansdale, PA. Timmons & Company provided the design for the site, via a Photoshop template. We decided to use the the Crystalline template from Rockettheme which is now unrecognizable. The new website features social media links to Facebook, Twitter, Wordpress and an e-newsletter, all of which were rebranded to match the new site design.

After the site launched in the beginning of January we ran an online advertising campaign for an upcoming confence using Facebook, Google Adwords and Linked In. The ads targeted specific demographics, locations, groups, organizations, etc and drove close to 1200 people to the conference page on their new website for just over $1,500. There were close to 3 million ad impressions! Facebook proved to be the leader for impressions, clicks, and value.

Advertising Statistics:

Linked In: 69,617 impressions, 12 clicks, $4.32 CPC, $51.82 spent - targeted people in ministry positions

Facebook: 2,813,071 impressions, 1,034 clicks, $0.62 CPC, $645.97 spent - targeted specific "fans"

Google Adwords: 63,876 impressions, 144 clicks, $1.86 CPC, $268.34 spent - targeted using keywords

During the conference we launched another website for conference feedback and to promote future conferences at www.advancingthechurch.org. The Advancing the Church website uses the Tachyon template from Rockettheme and the following Joomla components which provide a forum, integrated Twitter feed, feedback forms, Facebook and Twitter authentication, and more.